Starbucks (SBUX +2.1%) goes downmarket with its second coffee brand to fend off competition from...

|By:, SA News Editor

Starbucks (SBUX +2.1%) goes downmarket with its second coffee brand to fend off competition from McDonald's (MCD), Dunkin' Donuts and other fast-food chains. But the strategy carries risks, and could cannibalize some sales of Starbucks' more expensive line.