Dunkin' Donuts (DNKN +0.4%) recruits franchisees for new markets west of the Mississippi River,...

|About: Dunkin' Brands (DNKN)|By:, SA News Editor

Dunkin' Donuts (DNKN +0.4%) recruits franchisees for new markets west of the Mississippi River, as a grand scheme to double its location by 2020 starts to take shape. The company has stuck with an aggressive expansion plan that aims squarely at Starbucks' coast-to-coast retail coffee dominance, despite seeing growth decelerate in established strongholds on the East Coast.