Facebook (FB +1.4%) is now experimenting with allowing companies to place ads in a user's news...

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB +1.4%) is now experimenting with allowing companies to place ads in a user's news feed even if (unlike with Sponsored Stories) a user or his/her "friends" haven't shown an interest in the company's products. Such a move could dramatically increase Facebook's ad inventory. The company has been scrambling to come up with new ad formats as pressure grows to bolster slumping growth. (more on FB)