Electronic Arts (EA +7.1%) has given up half the premarket gains it saw on a report it's in...

|By:, SA News Editor

Electronic Arts (EA +7.1%) has given up half the premarket gains it saw on a report it's in early talks with P-E firms. Take-Two Interactive (TTWO +3.1%), which once spurned a bid from EA, is getting a lift, but EA archrival Activision (ATVI +0.4%) isn't so fortunate. It was only two weeks ago reports emerged that Vivendi is shelving plans to sell its 60% stake in Activision due to a lack of interest. Will EA's smaller market cap and greater mobile/social exposure be enough to produce a different outcome?