Japanese firms from Toyota (TM) to Canon (CAJ) are trying to play catch-up to their...

|By:, SA News Editor

Japanese firms from Toyota (TM) to Canon (CAJ) are trying to play catch-up to their international rivals in targeting emerging markets. With a slump at home and in the companies' traditional, wealthy markets, high growth now lies with consumers making less than $3,000 per year. (Other firms jumping on the emerging-nation bandwagon: I, II, III...)