AIG (AIG) has barely started the road show for its IPO of Asian life insurance unit AIA, and...

|By:, SA News Editor

AIG (AIG) has barely started the road show for its IPO of Asian life insurance unit AIA, and already investor demand has equaled the shares on offer - explained in part by how familiar the investment has become after a lot of time in the spotlight. AIG named life-insurance veteran Edmund Tse as a director of the unit ahead of the planned $15B float.