The average consumer will spend a bit more this holiday season - $688.87, a 1% improvement from...

|By:, SA News Editor

The average consumer will spend a bit more this holiday season - $688.87, a 1% improvement from last year but well below the $750-plus spent per shopper in 2007, the National Retail Federation projects. The result "is depressing and shows just how little consumer confidence has rebounded," 24/7's Doug McIntyre writes.