Coffee wars: While Green Mountain Coffee Roasters (GMCR +1.2%) maintains a healthy market share...

|By:, SA News Editor

Coffee wars: While Green Mountain Coffee Roasters (GMCR +1.2%) maintains a healthy market share advantage in the U.S. at the moment and Nestle (NSRGY.PK) is a force to be reckoned with in Europe, the battle for China is wide open. Though the consumption rate in the tea-drinking nation is still low, the prospect for lush growth is too enticing for Starbucks (SBUX +0.1%), Nestle, and new entrant Mondelez International (MDLZ) to ignore. The big question still to be answered is if Chinese consumers will skip drinking filtered coffee to jump right into the single-serve and store-bought varieties.