A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is...

|About: TD Ameritrade Holding Cor... (AMTD)|By:, SA News Editor

A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is surprisingly low. According to the study, which was conducted over the internet by Maritz and has a ±3.4% margin of error, only 34% of investors had heard of ETFs, 25% had a basic understanding of what an ETF was, and just 15% owned at least one ETF - which means lots of potential upside is still there for issuers.