Intel's (INTC +0.7%) Atom chips will appear in 'premiere-branded' smartphones in 2011, said CEO...

|By:, SA News Editor

Intel's (INTC +0.7%) Atom chips will appear in 'premiere-branded' smartphones in 2011, said CEO Paul Otellini, on Wednesday. This is a new market for Intel, which faces as rival ARM Holdings (ARMH -0.4%), which designs chips for almost all major smartphone models. Acknowledging this, Otellini says, "I view this as being a marathon not a sprint."