Starbucks (SBUX -1.4%) catches flak from loyalists for its new logo that no longer includes the...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX -1.4%) catches flak from loyalists for its new logo that no longer includes the green circle that says "Starbucks coffee." One brand consultant thinks the move won't hurt cafe sales but is a bad fit for products sold at grocery stores and elsewhere: "There you're dealing with people who aren't enthusiasts. You're looking at [a logo] that's almost generic."