Broadcasters including CBS and Fox (NWS) say a lockout of NFL players would have little...

|About: CBS Corporation (CBS)|By:, SA News Editor

Broadcasters including CBS and Fox (NWS) say a lockout of NFL players would have little immediate impact on their profitability, but they would be starved of a crucial way of drawing viewers and advertisers to their broader programming slates. "The ad dollars captured by the NFL are not going to disappear from the ecosystem, but the eyeballs won't be replaced," a media analyst says.