Few consumers feel any 'brand lust' towards Dell (DELL) products, and it seems Dell has finally...

|About: Dell Inc. (DELL)|By:, SA News Editor

Few consumers feel any 'brand lust' towards Dell (DELL) products, and it seems Dell has finally accepted that fact. CEO Michael Dell says consumer products will never be the 'epicenter' of the firm, and has recently tried to focus more on 'prosumers' who use the same gadgets at home and in the office.