According to Nielsen, 64% of recent mobile app downloaders acquired a game, and 93% are willing...

|By:, SA News Editor
According to Nielsen, 64% of recent mobile app downloaders acquired a game, and 93% are willing to pay for a game. Nielsen's data underscores the opportunity that exists for Zynga ... and the challenge faced by Electronic Arts (ERTS) and Activision (ATVI), as gaming spending shifts from consoles to mobile devices and online gaming.