Reader's Digest in its heyday: Co-founder Lila Bell Wallace sipped martinis from a...

|By:, SA News Editor
Reader's Digest in its heyday: Co-founder Lila Bell Wallace sipped martinis from a 4,000-year-old gold Egyptian cup, telling visitors, ”If I displayed this cup, I might look at it once or twice a week. By using it, I get pleasure from it continually.” Today, the publisher that emerged from backruptcy protection in 2010 has put itself up for sale for the third time in five years.