It's the war of the wieners, as Sara Lee (SLE), maker of Ball Park franks, begins its trial...

|By:, SA News Editor

It's the war of the wieners, as Sara Lee (SLE), maker of Ball Park franks, begins its trial against Kraft's (KFT) Oscar Mayer over truth in advertising. Kraft is accused of deceiving consumers with claims that its hot dogs are 100% beef, while Sara Lee supposedly lies about its award-winning taste. It's no small potatoes: $1.6B worth of hot dogs were bought in the U.S. last year.