PepsiCo (PEP) extends its NFL sponsorship 10 years in a deal that could total $2.3B through the...

|About: PepsiCo Inc. (PEP)|By:, SA News Editor

PepsiCo (PEP) extends its NFL sponsorship 10 years in a deal that could total $2.3B through the 2022 playoffs. PEP brands Pepsi, Gatorade, Frito-Lay, Tropicana and Quaker Oats could see more in-game promotions as the NFL looks to be open to trying new forms of advertising.