A recent court ruling against Wal-Mart allows it to pay $27.5M in claims to Netflix (NFLX)...

|By:, SA News Editor

A recent court ruling against Wal-Mart allows it to pay $27.5M in claims to Netflix (NFLX) customers in the form of Wal-Mart gift cards (on which there is prominent advertising for the retailer's video rental service Vudu). "The equivalent of a marketing campaign that costs WMT only $0.68 cents per potential customer," says Netflix, which is fighting the decision.