Altria (MO +0.5%) plans to enter the e-cigarette market later in 2013 as it looks to catch up...

|About: Altria Group, Inc. (MO)|By:, SA News Editor

Altria (MO +0.5%) plans to enter the e-cigarette market later in 2013 as it looks to catch up with rivals that have entered the market over the last few years. Though the e-cigarette category has seen sales increase rapidly - possibly cannibalizing traditional tobacco sales - the risk of FDA regulations weighs on assumptions for future growth. (Previous on Altria earnings: I, II)