Black Friday deal experts say the hype generated by midnight sales from retailers such as WMT,...

|By:, SA News Editor

Black Friday deal experts say the hype generated by midnight sales from retailers such as WMT, M, TGT, and KSS is just that...hype. "Stores seem to be just pushing the early envelope to create an urgency, hoping people will buy early before realizing they've spent too much," notes one insider. A better deal? Online sellers including Amazon (AMZN -0.2%) and BestBuy.com (BBY -0.6%) are coming in with nifty free shipping offers that may cut into the big numbers brick-and-mortar retailers hope to post.