During CBS' Q3 CC, CEO Les Moonves mentioned his company refused to be part of an Apple (AAPL)...

|About: Apple Inc. (AAPL)|By:, SA News Editor

During CBS' Q3 CC, CEO Les Moonves mentioned his company refused to be part of an Apple (AAPL) TV service because Apple sought to compensate CBS through an ad revenue split rather than license fees. Expect such industry stubbornness to remain a major hurdle to Apple and Google's (GOOG) efforts (I, II) to develop novel TV platforms that fully leverage the web. (CBS Q3)