Horace Deidu's breakdown of comScore's September smartphone data leads him to estimate the U.S....

|By:, SA News Editor

Horace Deidu's breakdown of comScore's September smartphone data leads him to estimate the U.S. smartphone penetration rate is still only 37%, leaving plenty of room for industry players to continue growing. Given the rate at which smartphone penetration has been growing over the last 6 months, Deidu estimates the 50% threshold will be reached next September. (August data)