Doritos Launches Flamin' Hot Nacho, An Original Fan Favorite With A Flamin' Hot Twist

|PR Newswire|About: PEP
PR Newswire

PLANO, Texas, Jan. 10, 2019 /PRNewswire/ -- In a hot twist on an original flavor, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is setting the snack aisle on fire with the release of its latest bold flavor — Doritos Flamin' Hot Nacho. For the first time on a tortilla chip nationwide, the new flavor offers a combination of the popular hot and spicy flavor of flamin' hot and the timeless flavor of original nacho cheese.

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"Doritos Flamin' Hot Nacho is a new, unique flavor that gives fans the essence of the original Doritos Nacho Cheese with a flamin' hot kick we know snackers love," said Leslie Vesper, senior director of marketing, Frito-Lay North America. "We're excited to bring together two of our most popular flavors just in time to spice up the snack aisle for the new year."

Flamin' Hot Nacho is Doritos' latest push into the hot & spicy food category, one of the fastest-growing segments in the food industry. Flamin' Hot Nacho's taste experience starts with the original nacho cheese flavor fans know and love, followed by a kick of heat that continues to build.

The flamin' red and black Doritos Flamin' Hot Nacho packaging officially joins the Doritos ranks on store shelves and online nationwide today. Doritos Flamin' Hot Nacho is available now in 9.75 oz. bags for a suggested retail price of $4.29 and 3.125 oz. bags for a suggested retail price of $1.89. For more information, please visit Doritos.com.

About Doritos

Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

 

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SOURCE PepsiCo