"These three ETFs give conservative and income-oriented investors the ability to utilize Value Line's popular ranking systems to potentially improve their risk-adjusted returns," saidBrian Jacobs, President of Direxion Investments in a press release.
The Direxion Value Line Mid- and Large-Cap High Dividend ETF (NYSEARCA:VLML) and the Direxion Value Line Small- and Mid-Cap High Dividend ETF (NYSEARCA:VLSM) both use a modified equal-weighting approach and target companies paying “above average” dividends in their selected market caps.
The Direxion Value Line Conservative Equity ETF (NYSEARCA:VLLV) will track a basket of funds with a strong Safety Ranking, created by Value Line to measure how a stock is likely to weather a market downturn.
It may be too late to pick up the "free desert" of higher returns from small caps and value stocks, suggests Larry Swedroe, as their historical outperformance is now common knowledge. In the past few years, markets have quickly bid up the share prices of these names alongside numerous publications and studies proving their superiority as investments. "One of the characteristics of an efficient market is that once an anomaly is discovered, the very act of exploiting it will cause it to rapidly shrink and eventually disappear."
Vanguard adjusts fees on 3 ETFs, including the Total Stock Market ETF (VTI), where strong inflows allows the expense ratio to fall to 0.05% vs. 0.21% at TMW and 0.20% at IYY. VBR is cut to 0.20% vs. competitors SLYV and IWN at 0.25%. VOE is hiked to 0.12%, but remains below IJJ, IWS and MDYV which charge 0.25% each. Apr. 15, 2013, 5:28 PM