Who Would Buy BlackBerry? Why?

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Sramana Mitra
7.28K Followers

BlackBerry’s (BBRY) troubles continue. Earlier this quarter, the company warned investors of impending disappointing quarterly results. Even with the warning, the quarterly performance was shocking. In last-ditch efforts, BlackBerry announced plans to restructure and lay off 4,500 people, or nearly 40% of its employees, while it looks for private buyers.

BlackBerry’s Financials

BlackBerry’s Q2 revenues fell 49% over the year to $1.57 billion, compared with market projections of $1.74 billion. Loss per share of $1.74 was also wider than the Street’s projected loss of $0.50 per share the market projected for the quarter.

The disappointing performance was attributed to the failure of the BlackBerry Z10 to deliver. The company had to record a one-time inventory charge of $934 million related to poor sales of the Z10 phone. During the quarter, BlackBerry sold 5.9 million smartphones, but most of the sales were from existing inventory of older model phones that the company has been trying to phase out. Overall, the company shipped a mere 3.7 million phones.

BlackBerry did not disclose its projections, but analysts estimate that they will earn revenues of $1.29 billion during the quarter, with a loss of $0.63 per share. They expect BlackBerry to end the fiscal year with revenues of $7.13 billion and a loss of $1.81 per share.

BlackBerry’s Woes

BlackBerry’s biggest worries are attributed to the abundance of cheap phones being manufactured on Android OS that are flooding the emerging markets and the absence of a wide variety of apps for BlackBerry phones.

But even in the U.S. markets, conditions are not lucrative for BlackBerry. Recently, carrier T-Mobile announced plans to stop carrying BlackBerry handsets in its stores. T-Mobile will sell these phones online only as it claims that the phones were taking up a lot of their display shelf space while sales remain modest. It is expected that other

This article was written by

Sramana Mitra profile picture
7.28K Followers
Sramana Mitra is the founder of One Million by One Million (1M/1M), a global virtual accelerator that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Full bio can be found at http://www.sramanamitra.com/bio/

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