Mass Retailers Like Wal-Mart Put A Damper On Earnings At Scotts Miracle-Gro

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Summary

  • Sales in the lawn & garden category at mass retailers slump while home center specialty store sales grow in the low single digits.
  • Despite almost no revenue growth over last 7 years, company sees its long-term growth rate between 3% and 5%.
  • In my opinion, the 42% surge in the price of the stock during 2013 was largely the result of gains in the S&P 500 and remains unwarranted.

Scott's Miracle-Gro (NYSE:SMG) reported fiscal third quarter revenues of $1.16 billion, which is 2% lower than a year ago. However, through the full-year, revenues of roughly $2.4 billion are up about 2 percent. In a June piece entitled, "Can Home Depot, Lowe's, And Wal-Mart Stimulate Growth For Scotts Miracle-Gro?", I noted that annual revenues have stayed stuck in the mud at around $2.8 billion over the last several years.

SMG Annual and Qtrly Revenues and Earnings 2014

Apparently in 2014 Home Depot (HD) and Lowe's (LOW) have been able to help stimulate growth as the company says revenue growth in the home center channel is in the low single digits while it estimated that even in a best case scenario, it expects a decline in the high single digits of consumer purchases in the mass retail channel. Of the company's three key customers, Wal-Mart (WMT) is the only mass-market retailer. Both the consumer and lawn care businesses in Europe have been the opposite of U.S. operations with sales up more than 10% year to date. The U.K and France are the largest markets the company serves in Europe.

According to Scott's Miracle-Gro, consumers that shop in the home center channel at stores like Home Depot and Lowe's tend to lean towards more affluence. Many shop at these stores intending to make lawn and garden purchases while the company believes that the more economically stressed consumers shopping at stores like Wal-Mart are simply opting out of the lawn and garden category. I agree with the company's assessment of the two groups of shoppers.

Despite the nearly non-existent revenue growth over the last several years, Scotts Miracle-Gro sees its long-term growth rate at 3% to 5%. Excluding the current fiscal year, figure 2 illustrates the company's compound annual growth rate of earnings, EPS, and dividends over the last 1, 3 and 5 years.

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