Monster Beverage Stock Needs An Energy Shot

Shares of Monster Beverage (NASDAQ:MNST) fell almost 10% in Thursday's regular trading session. On Wednesday after the close, the company reported its second-quarter results for 2012.

Second-Quarter Results

Monster Beverage, the energy drink producer, reported second quarter net revenues of $592.6 million, up 28.2% compared to 2011. Revenues came slightly short of analyst expectations of $596.1 million. The company reported a 28.1% increase in operating income to $169.8 million.

Net income came in at $109.8 million, or $0.59 per share. This compares to last year's earnings of $0.45 per share and analysts expectations of $0.61 per share. "Light" revenues and an increase in plastic and ingredient costs were limiting earnings growth.

The company experienced softness in the second quarter in both North America and Europe. Furthermore, margin expansion was held back due to production damages in connection with the launch in Korea and Japan.

CEO and Chairman Rodney Sacks commented on the results, "We are continuing to expand into new international markets with retail sales of Monster Energy commencing in Ecuador, Hong Kong, Japan, Macau and Slovenia in the second quarter. We are planning launches in additional international markets later this year and in 2013."

Segmental Information

Monster's second-quarter sales grew 24.9% in North America vs. a 16.5% growth rate for the entire energy drink market, according to a Nielsen Research note in Monster's conference call transcript.

Both the market and Monster experienced a growth slowdown in June. Market growth slowed down to 12.5%, while Monster reported a 20.2% growth increase.

Monster reported an 11% growth in Canadian sales and 45.6% growth in Mexico. Sales in Europe, Middle-East and Africa rose 51.6% on the year. Excluding the adverse currency effects, growth came in at 65.4%.

Unfortunately, the company did not break down the revenues per country or geographic region. Monster launched its

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