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YUM
YUM! Brands, Inc.

5/27/2012, 3:29 PM ET
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YUM Market Currents more »
  • Wednesday 12:36 PM Though Burger King trails restaurant chains McDonald's (MCD -0.5%) and Yum Brands (YUM -1.4%) by a wide margin in China, it's sticking to a plan to offer premium food that caters to local tastes in a bid to make a splash in the market. Truffle burgers in Hong Kong and Sichuan pepper-spiced burgers on the mainland are two products the company will offer in hopes that what it calls its "taste of royal delicacy" will resonate with consumers.
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    [Consumer, Global & FX]
YUM in Focus more »
YUM Instablog posts more »
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    Mon, Apr 30 • InTheMoneyStocks.com • Comment!
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    Wed, Apr 18 • Jim Van Meerten • Comment!
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    Tue, Apr 17 • Kate Stalter • Comment!
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    Tue, Apr 17 • danielosborne • Comment!
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Company Description

YUM! Brands, Inc. (referred to herein as “YUM”, the “Registrant” or the “Company”), was incorporated under the laws of the state of North Carolina in 1997. The principal executive offices of YUM are located at 1441 Gardiner Lane, Louisville, Kentucky 40213, and the telephone number at that... More

Sector: Services
Industry: Restaurants
Country: United States