Chris Katje
Research analyst, growth, value, IPOs

New Zumba Fitness Video Game Could Be Majesco Entertainment's Last Hope

Majesco Entertainment (NASDAQ:COOL) has seen its share price fall below the $1 mark and faces worries of being de-listed. The company, who relies on its Zumba line of video games, now has a tough task ahead in 2013 to boost sales and improve operating performance. The company needs another hit to win back investors and get its share price past the $1 mark.

In October, Majesco will release "Zumba Fitness World Party" on XBOX one, XBOX360, Wii, and WiiU. The game is expected to expand the franchise's global reach with dances and levels centered around other countries. In fact, Majesco has been trying to boost anticipation for the game with a new teaser trailer program. The first trailer...

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