Is Southwest's Low-Cost Strategy Good For The Long Run?

Andrew Cournoyer
786 Followers

Summary

  • Southwest Airlines has shown profitability for 45 years straight.
  • What would happen if jet fuel prices and labor agreements increase?
  • This article looks at what may be big headwinds for the company in the next couple years.

This article will explore increases in two of the largest costs for Southwest Airlines (NYSE:LUV): Fuel and Labor. As of right now Southwest Airlines is trading at 9.6x FY 2017 earnings which looks great on the cover. Within this article I will discuss what it may look like if fuel and labor cost keep increasing.

Overview

Source: Southwest Airlines 2017 10-K

Southwest Airlines is the largest domestic carrier in the United States. The company has recorded 45 consecutive years of profitability which is remarkable in an industry that is very cyclical and has seen plenty of bankruptcies.

The reason for these 45 year of profits is due to the low cost and customer serve focus that Southwest implements. Southwest states within its 2017 10-K:

The Company's strategy includes the use of a single aircraft type, the Boeing 737, the Company's operationally efficient point-to-point route structure, and its highly productive Employees"

Southwest airlines only purchases and flies one type of aircraft the Boeing (BA) 737 and variants of it, which helps reduce maintenance and training costs. Instead of the traditional hub and spoke model that legacy airlines operate under, Southwest operates its flights on a point to point model which allows for its flights to go to less congested ports to help minimize the amount of time on the ground and further increase asset utilization. Southwest also has great fuel initiatives like fuel price hedging and increasing aircraft fuel efficiency by purchasing new models.

Southwest's highly productive employees support the other pillar of strategy - superior customer service.

Southwest MissionSource: Southwest Airlines Investor Relations

As can be seen by the company's mission Southwest Airlines is focused on providing its flyers a great experience. You can see it throughout the company by looking at its logo and even the ticker symbol. To provide this great

This article was written by

786 Followers
Graduate from Plymouth State UniversityB.S. Business Admin./Minor EconomicsRetail Investor Long Term (5+ years) & Value Strategy

Analyst’s Disclosure:I/we have no positions in any stocks mentioned, but may initiate a long position in LUV over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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