FedEx Nightmare

Scott Galloway
9.28K Followers

Summary

  • In 24 months, FedEx will not exist in its current form.
  • FedEx will either be acquired or lose an additional 40%+ in value.
  • In less than 2 years, Amazon captured nearly one-fifth of the market for e-commerce deliveries in the U.S.

Originally published December 20, 2019

In the next 24 months, FedEx (NYSE:FDX) will either be acquired or lose an additional 40%+ in value. The likely acquirer is Walmart (WMT). The gangster move: a merger with Shopify (SHOP).

In July 2017 we predicted, "If Bezos tomorrow said, 'We see overnight delivery as a huge opportunity,' the $150 billion of market cap of DHL, FedEx, and UPS would begin leaking to Amazon."

This has happened. Since the launch of Amazon's (AMZN) delivery service in February 2018, FedEx has lost $25 billion (39%) in value, despite the S&P's 24% gain. Amazon has added $240 billion (33%). In less than two years, Amazon captured nearly one-fifth of the market for e-commerce deliveries in the U.S.

Since 2014, U.S. e-commerce has increased 84%, creating a massive opportunity for the delivery industry. But instead, there has been a transfer of wealth from FedEx, UPS, and the U.S. government to Amazon. Amazon enters high-friction, low-margin businesses as a means of differentiating low-friction, high-margin businesses (AWS and AMG).

How We Got Here - Featurizing

Network effects, cheap capital, idolatry of innovators, and a feckless DOJ/FTC have resulted in a monopoly era where a wildly profitable business (phones, digital marketing, loyalty programs, cloud, Yoda dolls) can generate such staggering value ("antimatter") that entire industries become loss leaders ("features") to differentiate and protect the antimatter. Netscape, the fastest-growing software firm in history, went from antimatter to feature when Microsoft (MSFT) began bundling Internet Explorer with Office.

I served on the board of a visual commerce SaaS firm (Olapic) until we sold for $130 million in 2016. There was a great deal of discussion on whether to sell. I urged the founders, naturally optimistic about the firm's prospects, to sell. The difference between $1 million and $10 million in wealth is meaningful (go big), but the difference between 0 and $1 million is profound (sell). Every

This article was written by

9.28K Followers
Scott Galloway is a Professor of Marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Urban Outfitters, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

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