Veeva: CRM For Lifesciences Has Been A Very Lucrative Niche

Jan. 28, 2020 6:32 AM ETVeeva Systems Inc. (VEEV) StockCRM, VEEV13 Comments
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Summary

  • Veeva provides CRM and collaboration software for the highly regulated life sciences industry.
  • The business has been a star performer, returning 38% annualized over the last 5 years.
  • Cross-selling new products and entering adjacent markets will likely help propel business growth in the next few years.

Veeva (NYSE:VEEV) has led the development of cloud-based compliance and software solutions for the growing life sciences industry. The business has 2 main products, Veeva Commercial Cloud and Veeva Vault. Commercial Cloud is Veeva’s legacy business and provides features to customers including customer relationship management ("CRM"). Veeva Vault, provides document and content hosting and management. Veeva has a market capitalization of almost $21B, and will generate more than $1.0B in annual revenue over the next 12 months. The company’s products are especially important to maintain regulatory compliance yet also allow more active collaboration and marketing to customers and prospects. Veeva has delivered strong investor returns over the last 5 years of nearly 38% p.a. over this period.

Veeva has been a core holding of the Sustainable Growth portfolio.

Investment Thesis

Critical Software in a growing market

Veeva has managed to make significant headway by providing mission-critical software in the growing Lifesciences industry. The unique value proposition that Veeva has developed is the ability to assist life sciences businesses in proactive customer marketing and development of sales relationships while ensuring strict compliance with the extensive regulatory regime that the industry faces. Veeva’s dominance in the life sciences industry is so complete that it counts over 800 customers market and has over 80% market share for software applications within the life sciences vertical. Veeva’s customer list read like the 'Who’s Who' of the pharmaceutical and biotechnology industries and includes customers such as Abbott (ABT), Amgen (AMGN), Bayer (OTCPK:BAYRY), GSK (GSK), AstraZeneca (AZN).

Veeva Commercial Cloud is the legacy CRM product that helps life sciences businesses proactively market and drive customer penetration while ensuring strict compliance with regulatory requirements in terms of product disclosures and commission structures/incentive payments to resellers. This business accounts for approximately 50% of Veeva’s revenues. The faster-growing segment of Veeva‘s business is

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This article was written by

16.11K Followers
I am an investor who is focused on disruptive businesses that are transforming industries lead by visionary leaders with substantial skin in the game. I have spent nearly 20 years in a formal capacity in various investment banking and corporate advisory roles, having attained my MBA with a concentration in finance. This led me toward a path in Venture Capital and working with entrepreneurs building new technology businesses, and I have had the opportunity to not only invest in a number of amazing privately held businesses, but also play a meaningful role in growing several of these early stage enterprises as well. I am now focused on applying my lens of private market disruption and leveraging secular tail winds to the public markets.

Analyst’s Disclosure:I am/we are long VEEV, CRM. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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