Booking Holdings: The Strongest Survive

Jonathan Wheeler
3.8K Followers

Summary

  • Booking is a leader in the travel industry.
  • The company has dropped significantly due to COVID-19.
  • Once the world normalizes, the travel industry will rebound.
  • Booking is in a strong position to bounce back and potentially double by the end of 2023.

I haven't written in a while while the market has engaged in some of the sharpest moves in history. It's funny that my last article was bullish on Texas Roadhouse (TXRH), which was published days before the entire restaurant industry was hit by the black swan that is COVID-19. For the record, I'm still bullish, and I opened a position in early April for the hopeful return to normal, whenever that may come.

My writing slowed down, in part, because life got busy, but it has also been difficult for me to have a well-formulated opinion about what I have been witnessing. Obviously, with hindsight, there were a ton of great companies to scoop up in late March at the most recent stock market bottom. That being said, if you had told me the market would be back to these levels a month ago, I would have thought you were crazy.

It is well documented that there are still a huge number of negative factors playing into the market today, with groups of investors firmly believing that there will be another drop any day now, and others sure that the market is forward-looking and that the Fed can continue to print sufficient stimulus to maintain the market at these levels.

I'm not basing my long-term investment decisions off of either camp (although, I think it's likely the market retraces its recent gains). What I am interested in, however, is continuing to find the best companies that I can buy today, with a significant amount of wariness in not catching falling knives (shout out to Tanger Factory Outlet Centers (SKT), my falling knife of choice).

I've recently bought Amazon (AMZN), which was fortuitously timed, and Alphabet (GOOGL), among others. A company that I find to be very interesting, however, is Booking

This article was written by

3.8K Followers
My goal is to highlight the highest quality companies in the market, value or growth.  I buy with a long-term time horizon, and am typically looking for companies with strong competitive advantages, solid management, and a history of creating shareholder value.https://www.tipranks.com/bloggers/jonathan-wheeler

Analyst’s Disclosure:I am/we are long BKNG, AMZN, GOOGL, SKT. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Financial statistics were sourced from Morningstar, with the charts and tables created by the author, unless otherwise stated. This article is for informational purposes only and represents the author's own opinions. It is not a formal recommendation to buy or sell any stock, as the author is not a registered investment advisor. Please do your own due diligence and/or consult a financial professional prior to making investment decisions. All investments carry risk, including loss of principal.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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