Wayfair: The Story Has Been Rewritten

Jun. 16, 2020 12:04 PM ETWayfair Inc. (W) StockW57 Comments
Gary Alexander
31.2K Followers

Summary

  • Shares of Wayfair have approximately doubled year-to-date, thanks to a complete change in the growth trajectory for online furniture.
  • Consumers are becoming more and more comfortable making big purchases online, sight unseen.
  • Wayfair's 20% y/y growth in Q1 smashed Wall Street's expectations, and growth is only expected to accelerate into Q2.
  • Wayfair is close to hitting breakeven on an Adjusted EBITDA basis, and the economies of scale from its current hypergrowth phase will help push the company to profitability.

One of the most fortuitous calls I've made this year has been in Wayfair (NYSE:W), the Massachusetts-based e-commerce company that focuses on home goods and furniture. Wayfair had long been a hated stock on Wall Street. The stock went counter to the broader market's huge rally in 2019 and steadily declined all year, with investors complaining that despite Wayfair's scale the company had long been unable to turn a profit (never mind that investors gave broad leeway to companies like Tesla (TSLA) in a similar position). Then when the coronavirus hit, investors assumed lower consumer spending would hit Wayfair even harder and sent shares at one point to the $30s (we know now, however, that the coronavirus has in fact been a gift to Wayfair's business).

Now, shares of Wayfair have approximately doubled year-to-date, eclipsing gains in the broader market:

The biggest driver here, of course, is Wayfair's completely-rewritten growth trajectory. Wayfair's Q1 revenue growth of 20% y/y soared far past Wall Street's dour expectations, but that's just the tip of the iceberg. In commenting on Wayfair's first-quarter results, CFO Michael Fleischmann was almost dismissive, noting that "as you think about our financial progress in Q1, it's important to keep in mind that COVID-19 related changes are minimal in the just reported quarter and will be much more impactful in Q2." That is, so far through Q2, Wayfair's gross revenue was up at about a ~2x pace - more or less justifying the doubling of the stock in the year-to-date.

The bullish thesis for Wayfair has two pieces. On the one hand is its growth. The coronavirus has been a watershed moment for Wayfair. As physical retail has tanked, customers are (unsurprisingly) turning more and more to the internet for all of their shopping needs. Services like Redfin (RDFN

This article was written by

31.2K Followers
With combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been a regular contributor on Seeking Alpha since 2017. He has been quoted in many web publications and his articles are syndicated to company pages in popular trading apps like Robinhood.

Analyst’s Disclosure:I am/we are long W. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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