I Wish I'd Bought (More Of) These Consumer Stocks

Jun. 19, 2020 7:01 AM ET, , , , , 22 Comments

Summary

  • With the market rising back, and with volatility coming with some frequency during the past week, this is an excellent time to look at things we should have done.
  • The point is to formulate a strategy to go with your overall investment approach in case we move down - or in case, we in fact don't move back.
  • I look back on the Pandemic crash wishing I had invested either in certain companies - or more in certain companies. This is part 1 of that list.

In the early stages of the pandemic, I began finalizing my approach to investing that I've used for a few months now. I categorize into sectors, classes, undervaluation, and qualities based on company fundamentals, and I found that, for me, this works well to separate undervalued opportunities from one another.

The fact is, there's always undervaluation to be had in the market in some shape or form. The trick is to decide what to go for in terms of risk, allocation, and other factors. One thing I noted, especially during 2019, is that it's not hard at all to be lead astray by siren calls of higher returns in exchange for a higher risk - and the resulting portfolio allocation into comparatively undesirable alternatives in the long term is one thing I'm handling even today.

So, for me, change was needed. My approach, while comparatively simple, brought exactly what I needed, and I began following it with increasing focus as things grew worse. Today, I strictly follow that approach when investing, on both a weekly (where I currently do most of my buys) and longer investment frequency.

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The approach has already paid off, as I see it. Rather than investing in comparatively risky alternatives with higher yields, I've focused on only qualitative companies with excellent credit ratings, moats, and safeties which all score a very high score/class on my list. The capital appreciation of these investments alone has outpaced broader indices in the short term and put me in a very comfortable position as to how to move forward.

The only thing I regret is, in fact, not pushing deeper at the time. We may all kick ourselves for that, but if you're like me and don't believe we'll see a retesting of the March 2020 lows in the near future, you're probably

This article was written by

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Wolf Report is a senior analyst and private portfolio manager with over 10 years of generating value ideas in European and North American markets.

He is a contributing author and analyst for the investing group iREIT®+HOYA Capital and Wide Moat Research LLC where in addition to the U.S. market, he covers the markets of Scandinavia, Germany, France, UK, Italy, Spain, Portugal and Eastern Europe in search of reasonably valued stock ideas.

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Analyst’s Disclosure:I am/we are long BKFKF, HD, LEG, LOW, THO, WHR, SYY. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

While this article may sound like financial advice, please observe that the author is not a CFA or in any way licensed to give financial advice. It may be structured as such, but it is not financial advice. Investors are required and expected to do their own due diligence and research prior to any investment. I own the European/Scandinavian tickers (not the ADRs) of all European/Scandinavian companies listed in my articles.

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THO--
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