Sumo Logic (SUMO) went public this week and while this technology offering ticks many boxes, and momentum in IPO land has been strong (while established technology names saw a bit of a sell-off), shares of Sumo did not see a big opening day jump as some might have been expecting. Truth is that pro-forma sales multiples look very reasonable, yet perhaps explainable given the extent of the losses and revenue slowdown. Nonetheless, this is an interesting set-up to keep a close eye on in the coming quarters, as significant multiple expansion might be in the works if growth can be prolonged.
Continuous Intelligence
Sumo Logic claims to be the pioneer of Continuous Intelligence which the company claims is a new category of software, enabling organizations to address challenges and opportunities offered by digital transformation and cloud computing.
With the Sumo Continuous Intelligence Platform, companies and organizations can automate collection, ingestion and analysis of applications, security, infrastructure in a rapid fashion. All the right buzz words are here as the Continuous Intelligence Platform makes use of artificial intelligence and machine learning, allowing for rapid and secure continued business process at all times.
For companies, it is imperative nowadays to know what is happening real-time in terms of intelligence not just for their business decisions, but furthermore for security and compliance purposes, among others. The combination of modern application architecture, cloud-adoption (providing flexibility and agility), data intelligence, potential for huge data sets to be analyzed, and all of this on a real-time basis, provides great benefits to prominent customers.
IPO & Valuation Thoughts
Initially, Sumo Logic and underwriters aimed to sell 14.8 million shares in a range between $17 and $21 per share as solid demand meant that pricing was set at $22 per share. At this level, the company will generate gross proceeds of $325
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