Honda Innovates To Overcome Uncertain Battery Electric Vehicle (BEV) Demand

Doron Levin
1.56K Followers

Summary

  • Honda is developing new BEV models with a flexible manufacturing system to adapt to market demands for hybrids, BEVs, and ICE vehicles.
  • The company aims to produce BEVs exclusively by 2040, starting with the Acura RSX BEV from its revamped Marysville, Ohio, plant.
  • Despite a decline in global vehicle production, Honda's flexible EV Hub strategy and strong hybrid sales in the U.S. improve its outlook.
  • Given Honda's manufacturing innovation and the end of merger talks with Nissan, I'm raising my recommendation on Honda Motor to a Hold.

Acura ZDX

Acura ZDX battery electric vehicle, made by Honda Motor Co.

DarthArt/iStock Editorial via Getty Images

For an automaker, forecasting the types of vehicles motorists will choose to buy two or three years out is arguably more difficult and financially risky than

This article was written by

1.56K Followers
I am a journalist based in Detroit, having spent almost my entire career writing about business and economic subjects for The Wall Street Journal, New York Times, Detroit Free Press and Bloomberg. I'm the author of two books and am an acknowledged expert on the world automotive industry.

Analyst’s Disclosure:I/we have a beneficial long position in the shares of TSLA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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