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I haven’t written about Amazon (NASDAQ:AMZN) in a long time, years in fact, despite the fact that I consider it to still be one of the more dynamic disruptors in the global economy; a reflection of
Amazon's Next Leap Forward In Advertising Could Boost Market Cap
Summary
- Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS.
- The real win for Amazon is not just acquiring sports ad dollars but breaking the irrational link between sports and ad spending to drive non-sports ad growth.
- I am cautious about escalating sports rights costs, particularly the NBA deal, as chasing every league risks replicating the mistakes of legacy TV.
- I remain a buy on AMZN stock, but the true bullish signal will be when Amazon stops signing major sports deals, showing leverage over leagues and ad migration success.
Max Greve is a graduate of Northwestern University with a quadruple major in History, Economics, Political Science, and International Studies. Max is a full-time writer and in addition to stock market trends also writes articles on government, current events, macroeconomic trends, and last but not least, the ongoing inefficiencies of professional sports.
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