Why Meta's New Content Play May Not Be The Fix The Industry Needs

(7min)

Summary

  • Meta's rumored VR content creation conversations with Disney and A24 may sound exciting, but the high cost of headsets remains a major barrier to mass adoption.
  • Apple's attempt at premium VR (which included Disney integration) struggled due to high pricing and lack of consumer interest, showing even top brands have had problems in this space.
  • Exclusive content alone is unlikely to drive VR headset sales, especially when traditional gaming systems offer more value and broader appeal at lower prices.
  • Until VR becomes more affordable and practical, the market seems to be skeptical that any meaningful changes can adjust the investment outlook for the sector.
Metaverse people, banner of couple, man and woman in virtual reality headsets exploring VR world

Damir Khabirov

For years, we heard the next big thing in entertainment was virtual reality.

Actually, we heard it was virtual reality and 3D movies, but the point is these new advances in tech were supposed to be can’t miss game-changers.

They

This article was written by

A long time entertainment industry professional, I have worked with a number of top Hollywood studios and networks. With over a decade in the field I use my in-depth knowledge of film and television to inform potential investors about the viability of the many upcoming projects in the industry. Questions? E-mail me at TheEntertainmentOracle[at]gmail.com.

Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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