How A Poet's Words Shed Light On Nike's Business And Earnings

Luca Socci
4.77K Followers
(11min)

Summary

  • Nike's brand strength is undeniable, but its exposure to volatile fashion trends and shifting consumer preferences limits its long-term investment appeal.
  • Despite strong financials, Nike's high valuation isn't justified by fundamentals, especially given ongoing margin pressure and market share losses.
  • Inventory management issues, rising marketing costs, and tariff uncertainties are weighing on profitability and clouding near-term earnings visibility.
  • While management signals confidence with buybacks and dividends, I remain cautious as organic growth and a true turnaround remain uncertain.
scarpe da ginnastica sulla strada. strada. sneakers blu su asfalto. Le scarpe dell"adolescente si erge su strada asfaltata

Sanja Cokolic/iStock via Getty Images

The Issue With Fashion

Few stocks are being debated as much as NIKE, Inc. (NYSE:NKE) this year. Leaving aside big tech and AI plays, I think that Nike, together with The Hershey Company (HSY), Starbucks Corporation (

This article was written by

4.77K Followers
I focus on long term growth and dividend growth investing. I follow both the US and the European stock markets, looking for undervalued stock and/or for high quality dividend growing companies that provide me with cash to reinvest. Over time, I have come to realize that profitability is a much safer driver of gains than low valuation. As a result, I give utmost importance to margins, free cash flow stability and growth, and returns on invested capital. I research stocks within my areas of competence and whenever I find a high-quality company, I usually never get bored in researching it more and more.

Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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