- ChromaDex (NASDAQ:CDXC) announces its new partnership with Hong Kong based retailer, A.S. Watson, for the launch of the U.S. made TRU NIAGEN dietary supplement in Asia.
- On September 15, TRU NIAGEN will be launched in over 100 stores in Hong Kong and will also be available online.
- After the premiere in Hong Kong, Watsons plans to launch TRU NIAGEN in Macau and in other Asian countries in the near future. Its single bottle is priced at HK$388.
- TRU NIAGEN is a branded dietary supplement brought to market by key nicotinamide riboside innovator and patent holder, ChromaDex.
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Update: Shares are up 20% in early session trading.