- SharpSpring (NASDAQ:SHSP) announces securing 290 new customers for its core marketing automation platform in Q2.
- The new adds are expected to generate $2.1M in annual recurring revenue.
- But the company also reveals "softness in sales activity" within the international partner channel (specifically Brazil), which has shifted from a growth opportunity but now carries lower lifetime value.
- SharpSpring notes that updating contract terms in Q2 from a monthly to annual model will impact near-term sales but should lead to higher long-term value.
- SharpSpring shares are down 14% to $10.25.