Amazon announces Halo fitness wearable; Fitbit shares dip

Aug. 27, 2020 9:16 AM ETFitbit, Inc. (FIT) Stock, AMZN StockBy: Brandy Betz, SA News Editor24 Comments
  • Fitbit (NYSE:FIT) dips 1% pre-market after Amazon (NASDAQ:AMZN) announces a competing fitness wearable.
  • Amazon's Halo Band includes an accelerometer, a temperature sensor, a heart rate monitor, two microphones, and an LED indicator light but notably lacks a screen.
  • The wearable is backed with the Halo app, which tracks activity, sleep, body fat, and tone, which uses machine learning to "analyze energy and positivity in a customers' voice.
  • U.S. customers can request early access to Halo starting today. The Halo Band is available for a special price of $64.99, which includes six months of Halo membership.

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