Amazon the first stop for 60% of all online shoppers

Sep. 28, 2020 10:07 AM ETAmazon.com, Inc. (AMZN) StockAMZNBy: Clark Schultz, SA News Editor59 Comments
  • Bank of America is out with some shocking statistics on Amazon (AMZN +1.7%) and the e-commerce's site dominance during the pandemic as part of its e-commerce survey update.
  • "60% of respondents search Amazon first when shopping online (vs. 58% last year), while 26% search Google first (up from 25% last year). eBay now at 3%."
  • "This period, 23% of respondents indicated they complete 76%-100% of online shopping on Amazon, down from 30% in 2019 and 26% in 4Q18. That said, those reporting 51- 75% of their online shopping is on Amazon increased to 26%, up from 17% last year."
  • Read details on the big Prime Day event set for about two weeks from today.

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