Alibaba using gen AI tools to help foreign merchants - report

(2min)
Alibaba company office in China

Robert Way

Alibaba's (NYSE:BABA) international e-commerce unit is using generative AI-backed tools to help foreign merchants with translation, content creation and product returns, Reuters reported, citing group vice president Kaifu Zhang.

Zhang, who leads Alibaba International Digital Commerce's AI initiative, noted that he was

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