Vera Bradley's transformation plan taking longer than planned

Mar. 12, 2025 12:12 PM ETVera Bradley, Inc. (VRA) StockBy: Amy Thielen, SA News Editor2 Comments
(2min)
Ft. Wayne, IN - December 2015: Vera Bradley World Headquarters

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Vera Bradley’s (NASDAQ:VRA) struggle to transform the business by migrating brick-and-mortar to ecommerce compounded by a double-digit decline in sales resulted in worse-than-expected results for the fourth quarter, driving shares to another all-time low.

“The fourth quarter remained challenging as

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