TechApple CEO Cook gives more detail on Apple TV+ strategy: reportJun. 11, 2025 1:13 PM ETApple Inc. (AAPL) StockWBDBy: Chris Ciaccia, SA News Editor16 CommentsPlay(2min)hocus-focusApple (NASDAQ:AAPL) CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is a “toolmaker” at heart. “We’re a toolmaker,” Cook told Variety in an interview ahead of the company'sRecommended For YouAbout AAPL StockSymbolLast Price% Chg1D5D1M6M1Y5Y10YMarket CapPEYield Rev Growth (YoY)Short InterestPrev. CloseCompare to PeersRelated StocksSymbolLast Price% ChgAAPL--Apple Inc.Trending AnalysisTrending News