Apple CEO Cook gives more detail on Apple TV+ strategy: report

Jun. 11, 2025 1:13 PM ETApple Inc. (AAPL) StockWBDBy: Chris Ciaccia, SA News Editor16 Comments
(2min)
Online streaming services Netflix YouTube Disney Plus Amazon Prime and Apple TV on smart phone screen

hocus-focus

Apple (NASDAQ:AAPL) CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is a “toolmaker” at heart.

“We’re a toolmaker,” Cook told Variety in an interview ahead of the company's

Recommended For You

About AAPL Stock

SymbolLast Price% Chg
Market Cap
PE
Yield
Rev Growth (YoY)
Short Interest
Prev. Close
Compare to Peers

Related Stocks

SymbolLast Price% Chg
AAPL--
Apple Inc.