Amazon Prime Day drives a 30% jump in online spending across the retail sector

Jul. 12, 2025 8:45 AM ETAmazon.com, Inc. (AMZN) Stock, XRT, IBUY, ONLN, CLIX, , , , , , , , , By: Clark Schultz, SA News Editor10 Comments
Exterior view of the Amazon Logistics delivery agency in Velizy-Villacoublay, France

HJBC/iStock Editorial via Getty Images

Adobe released final figures on Saturday for the Prime Day event that ran from July 8 to July 12. The report analyzed direct transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.

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