Is the New iTunes Sirius App a Sign of Things to Come?

May 26, 2009 7:22 AM ETSIRI, AAPL46 Comments
Satwaves
44.85K Followers

Sirius XM’s (SIRI) annual shareholders meeting will take place Wednesday. Investors are anxiously waiting for news on the long awaited partnership with Apple (AAPL) and any details that will be forthcoming.

Up until now, speculation has been that Sirius XM would wait until early June to introduce its new iPhone and iPod application. Investors need wait no more, for the day is finally here!

One of the newest and most popular Sirius XM Radio channels is Doctor Radio which can be heard 24 hours a day/7 days a week on Sirius and XM.

An alert Satwaves reader has sent in this link which links to Apple’s iTunes store. The application is described as:

‘Reach MD Medical Radio delivers world class medical content directly from Reach MD, the leader in medical education and information for medical professionals. All of the programming is broadcast on their exclusive Sirius XM channel 160…”

The application offers listeners the ability to listen to a live stream of EXCLUSIVE content (a point Satwaves has been driving for weeks now) and access to over 5000 podcasts as well.

What is most interesting is that this application seems to not be part of a single Sirius XM application, but rather as exclusive content to Apple!

Is this a sign of things to come? This one application signals a larger scale partnership with Apple rather than a simple iPhone application that has been speculated. Sirius investors may need a doctor from the shock they may be about to experience.

Position: Long SIRI

This article was written by

44.85K Followers
Brandon Matthews (pseudonym) is the founder of Satwaves.com (https://Satwaves.com). Brandon and his team of writers provides news, information, and perspective on the satellite radio sector from a consumer as well as an investment perspective.

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