The Gap, Inc. As A Dividend Growth Investment

Sep. 16, 2019 11:38 PM ETThe Gap, Inc. (GPS) Stock7 Comments

Summary

  • The Gap's heyday is behind it, but its other brands are promising.
  • The majority of the company's value is in Old Navy, which will be spun off sometime within the fiscal year.
  • Old Navy could be a solid dividend growth investment, but Gap's stock without Old Navy offers little upside.

The Company

Though the title of this article is "The Gap, Inc. As A Dividend Growth Investment," it might as well be titled "Old Navy As A Dividend Growth Investment."

By the end of 2019, The Gap, Inc. (NYSE:GPS) plans to spin off Old Navy as its own stand-alone company and thus its own stock. Old Navy will go it alone while the old Gap, Inc. will retain its eponymous retail brand plus its smaller house brands such as Banana Republic (professional wear), Athleta (women's "athleisure"), Janie and Jack (kids' clothes), Intermix (designer clothes), and Hill City (men's "athleisure").

As its own company, Old Navy plans to expand its brick-and-mortar footprint aggressively, doubling in total store count from the 1,166 it has currently to over 2,000 in North America. Just how long this growth project will take has not been specified. The expansion includes a focus on smaller markets (about 75 non-mall sites added per year), where the company aims to carve out a niche as the affordable family clothier for in-trend fashion.

The company may even expand into China, according to Old Navy CEO Sonia Syngal, where the company has little to no presence at the moment.

The store may also extend its product selection by adding lingerie, plus sizes, and beauty products, as well as to expand its omnichannel service by pushing for greater online ordering / in-store pickups. E-commerce already makes up about 20% of sales, and Syngal expects it to continue growing.

While I like the idea of moving toward greater omnichannel operations as well as adding more plus sizes, I worry that Old Navy tying to compete in lingerie and beauty could put the company at risk of becoming a "jack of all trades but master of none."

Management expects sales of $10 billion annually once

This article was written by

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Austin Rogers is a REIT specialist with a professional background in commercial real estate. He writes about high-quality dividend growth stocks with the goal of generating the safest growing passive income stream possible. Since his ideal holding period is "lifelong," his focus is on portfolio income growth rather than total returns.

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